leftrightTuesday, April 29, 2008


Qns

1. Type of merger relevant in this article?
2. It is mentioned that MAS is considering mergers as the industry is struggling as it is coping with high fuel costs and softer demand. How would a merger help?
3. And the article seems to suggest that big is the way to go / in order to survive, the airlines must consolidate / merge. Another evidence to support this assertion is the inclusion of the part about 4 budget airlines collapsing. So, is being big necessary for survival?
4. But to MAS, which reason for the merger is more impt? Cost or revenue? Use data to justify.
5. What does it mean by ‘over-capacity? What has it got to do with over-crowding?
6. What is ‘code-sharing’ and how does it overcome the problem of ‘over-capacity’?

Further research:
1. Why is the airline industry facing ‘softer demand’?

Output time: 6:57 PM